Baby Boomers are still reeling from the recessionary aftershock, Generation X is taking the reigns of their future by appointing themselves CEO, Generation Y is growing impatient for the much promised political, economic and social change and Generation Z? Who is Generation Z? Boomers, Generation X, Generation Y are ubiquitous terms among marketers, but what is understood about youngsters of Generation Z?
Supre, Jay Jays, Speed Demons, Open Books are just a few key elements of the up-and-coming Generation Z that we examine in our 2010 Generation Trend Report. We segment each generation into common groups, discuss relevant 2010 macro trends, build brand profiles and cast predictions of what to expect in the coming five years in our 2010 Generational Trends.
Join us as we explore Connectors, Micro Miners, Escapists, Forerruners and more.
Gen Z is also called Generation I or Generation Next. While research is limited on this pre-teen generation, many consider the Gen Z birth period between 1994 and 2004 — the oldest of which are currently of driving age. It is estimated that Gen Z are 23 million strong and growing.
From green activism to anime, from Gawker to Tony Hawk video games, Generation Y is a complex generation with diverse interests. Immersed in the digital world from an early age, Gen Y is at the forefront of mashing up how we communicate, entertain, and innovate.
Sergey Brin, Quentin Tarantino and Jon Stewart are among many Gen X luminaries pushing the limits, re-shaping corporate culture, re-thinking film and revolutionizing comedy. They are accelerating the speed of life and “keeping America from sucking,” writes Jeff Gordinier, author of X Saves the World.
Baby Boomers have charged social and cultural revolutions and built vast, far-reaching corporate empires. They have helped weave the social, political and economic fabric of our country today. Their many achievements have made them one of the greatest generations of all time. Their wealth and influence is greater than any other generation today.
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