From green activism to anime, from Gawker to Tony Hawk video games, Generation Y is a complex generation with diverse interests. Immersed in the...
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Branding agency specializing in digital and innovation
The Archives.
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Feb 201025
Feb 2010If the Obama brand had a product, it would be healthcare, just as Apple has the iPod. Why does Apple have a 74 percent share of the MP3 market? The tech giant developed a...
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Feb 2010A simple job posting by Apple last week may give us a glimpse into the tech giant's future, as clues indicate Apple is developing the iPhone operating system for more devices. Rumors of such...
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Feb 2010Martin Scorcese's new film with Leonardo DiCaprio, Shutter Island, took the lead in the box office this past weekend, earning an astounding $40.2 million -- a record opening weekend for Scorcese. Shutter Island is...
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Feb 2010Boomers, Gen X and Gen Y are ubiquitous terms among marketers. So who is Gen Z? Gen Z is also called Generation I or Generation Next. While research is limited on this pre-teen generation,...
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Feb 2010Baby Boomers are still reeling from the recessionary aftershock, Generation X is taking the reigns of their future by appointing themselves CEO, Generation Y is growing impatient for the much promised political, economic and...
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Feb 2010Did you know Pepsi is a strong competitor in the snack food market? Or the Virgin Group makes everything from spaceships to cosmetics? These, and many other successful brands have grown revenue streams by...
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Feb 2010Nearly three months after Tiger Woods’ life entered a tailspin, the disgraced golfer is ready to tell his side of the story. Today, Woods will speak publicly to a small group of close friends...
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Feb 2010These days, if you want to establish your brand on social networks, the first place to start is Facebook. Like an individual’s profile page, and brand’s fan page gives creative control for appearance and...
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Feb 2010How do global brands stay relevant and appeal to a diverse constituency/audience? For Barack Obama and the Dali Lama, it's about joining in a symbolic meeting about human rights and taking appropriate action; for...
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