As we all know, your business is only worth whatever the highest bidder in the market is willing to pay. On eBay, it's easy to discover prices as there is a formal bidding...
How can advertisers more effectively target key audiences? How can non-profits grow in a time when penny-pinching donors are closing their wallets? These are a few of the many challenges we faced in 2009....
Influencers can be found on nearly every medium -- online, through mass media, and through face-to-face contact. The newest influencers in the digital space have been empowered by new digital tools and are strategizing...
Many retailers today have customer loyalty program; whether it’s a stamp or punch card, e-mail listserv or frequent shopper rewards. Many of these programs are similar and don't think outside the box – the...
American Airlines and American Eagle Airlines sent over 30,000 pounds of relief supplies to disaster-ravaged Haiti Wednesday. The airlines are not the only brands coming to the rescue, however. UPS donated over $1...
In each period of art and creativity, the major artists of the era were influenced by one another, each adhering to certain rules and styles that others had developed and made popular -- creating...
Innovation is a process that involves creating, advancing, refining, and executing (see full Entrepreneur.com article). Most innovation projects have an unprofitable startup period. To sustain innovation projects, you'll need a combination of...
Often times, large, bureaucratic organizations get too caught up in the process. All thinking and no action leads to nowhere. Agile development is about innovating on a dime. For industry leaders, it means focusing...
Always on the cutting edge, Google is once again venturing into a new area of tech – virtual real estate, to be exact. Google has obtained a patent to secure advertising space within its...
Everyday we are bombarded with a seemingly endless stream of information and we need clarity. Google is a forerunner in finding relevancy amid this sea of information. Recently, the search giant created personalized search,...