Branding agency specializing in digital and innovation

The Archives.

29
Jan 2010
Though the iPad has dominated online discussion and social media blogs this week, there was one announcement made at the recent Apple event that has been seemingly overlooked. On Wednesday, Apple has changed its...

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29
Jan 2010
The rise in digital media and technology has definitely given us many advantages over the last decade. Entrepreneurs can run an entire business using only a smartphone and a laptop. But is all of...

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29
Jan 2010
Crisis management is not just about contacting news outlets or writing an apologetic press release. In the digital age, crisis management requires swift, sweeping action on all digital fronts: social media, blogs and company...

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28
Jan 2010
When filmmaker Martin Spurlock released “Super Size Me” in 2004, he made a big impact on the food industry. While everyone knew fast food wasn’t the healthiest option, few realized just what it was...

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28
Jan 2010
The State of the Union Address was Obama's opportunity to re-align his brand and re-capture the spirit that won him the presidency. His first year has been marked by incremental failures, such as healthcare...

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27
Jan 2010
Apple is going to be a major competitor in the tablet market with its much-anticipated, iPad. Apple, Amazon and Microsoft are vying for market leadership in what is "expected to be the PC industry's...

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27
Jan 2010
In 2008, Obama was the answer to the ailing economic, political and social strife. Astoundingly, his hope-inspiring brand was the gold standard in politics, with approval ratings soaring from 65 percent in January to...

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27
Jan 2010
While there were flickers of the green movement in the 1960s only recently have we seen an explosion in the green sector. Much like plastics in the early 1970s, starry-eyed investors are lining up...

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26
Jan 2010
Brangelina: the split that was so close, but wasn't. News of the World's false rumor about the Brangelina split was the latest example of how co-branding can generate greater impact than individual brands alone...

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26
Jan 2010
For many years now, the US has been top dog on the international stage. However, that level of influence might decline as other economies experience tremendous growth. The economic impact of the recession might...

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