December 31, 2009 | by Ethan Lyon |
Imagine the flashing neon in Times Square, the endless stream of flyers, the mega-screen on the Prudential building. Now multiply that and you have a good idea of the noise and competitive advertising on the web. With more businesses and thought leaders marketing online, it’s critical to develop an effective marketing strategy to break through the clutter. We share our tips to help you build a strategy so you can get maximum impact for your marketing dollars.
Read Sparxoo’s digital marketing guide |
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Guide to Online Marketing Strategies
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Facebook, Twitter, blogging, microblogging, SEO and SEM are among the many options available to business owners seeking online marketing. Which is right for you? Start by developing an overall marketing plan, and then choose your online marketing tactics. We help you find the right path for marketing your business in the digital age.
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Online Marketing Tools
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Getting more for less helps you get ahead. By leveraging online marketing tools, you can increase traffic referrals, build your customer base and generate significant profits. Google provides many comprehensive resources to build, measure and refine your brand online. We explore how Google Trends, Keywords Tool, Analytics and other tools can help you maximize your web content and get results.
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Marketing your Brand on Social Media
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Coca Cola has over four million fans on Facebook. How? Coca Cola, Bacardi and Starbucks are at the forefront of engaging users with their brands in unique ways. Whether it’s uploading videos to Coca-Cola’s page for millions to see or getting free coupons from Starbucks, brands can extend their reach and make real impact by tapping into the growing social media space.
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In-Depth Social Media Analysis
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Which social network is right for your business? Is Facebook a great way for you to reach a large audience or is it too overpopulated and competitive? Have you considered whether Tumblr might better serve your efforts? The emerging microblogging site has a rich, creative community of passionate Gen Yers. We explore the many strengths and weaknesses of the top social networks so you can determine which is right for you and your ambitious goals.
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Must-Read Articles for the Advanced Online Marketer
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Digital marketing campaigns can be multi-dimensional with a range of tactics from banners to search marketing to online video ads. As marketers advance their digital communications strategies, it’s worth revisiting the relevance of banner advertising and the changing relationships between brand and customer. Take your digital marketing to the next level with these articles.
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- Interview with Kiva’s Marketing Director
