Imagine the flashing neon in Times Square, the endless stream of flyers, the mega-screen on the Prudential building. Now multiply that and you have a good idea of the noise and competitive advertising on...
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Branding agency specializing in digital and innovation
The Archives.
30
Dec 2009Every day, we see hundreds if not thousands of brands, but only remember a few. Not many people can name three different dryer sheet brands, or even three tortilla chip brands. So why do...
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29
Dec 2009Social media is the number one activity on the web. To evaluate social influence, we explore the social structure of Twitter, Facebook and Digg, including best practices by the top digital media influencers. Each...
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28
Dec 2009Blogs like Boing Boing and TechCrunch are a testament to the significant momentum blogs have experiences in the past several years. These highly influential blogs, with millions of followers, have built their social capital...
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28
Dec 2009Consumers are moving in a different direction -- away from traditional brand advertising. Now, it's about collaborative advertising, where consumers and brand interact in a meaningful way. "People don't want to spend time learning...
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24
Dec 2009When Apple debuted the iPhone in 2007, they undoubtedly revolutionized the Smartphone, and raised the bar for other companies to follow in their footsteps. Many have tried, but none have been able to develop...
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24
Dec 2009Twitter has struggled for a long time to find a profitable business model. The wait is finally over and the microblogging site has turned a profit. Twitter will make search deals with Google and...
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23
Dec 2009This year, we have analyzed many trends in the luxury industry, pop culture, Gen Y and social entrepreneurship. Among these trends, one of the strongest and most promising is crowdsourcing. We have written a...
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22
Dec 2009Social capital, a term that was once limited to and only understood within the field of social science, is now a common term among those in communications and technology fields. Referring to the network...
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22
Dec 2009Think about some of the most iconic cartoon characters of all time: Mickey Mouse, Donald Duck, Roadrunner, etc. What do they all have in common? The cartoonists personified animals and even inanimate objects (think...
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