Comments on: How to Set Business and Marketing Goals http://www.sparxoo.com/2009/10/11/how-to-set-business-and-marketing-goals/ Branding Agency specializing in innovation and digital Wed, 18 Apr 2012 16:15:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Elie http://www.sparxoo.com/2009/10/11/how-to-set-business-and-marketing-goals/#comment-9990 Elie Tue, 10 Aug 2010 18:11:14 +0000 http://sparxoo.com/?p=2865#comment-9990 Really interesting article, I think the point of having realistic goals determined by a proper timeline is often overlooked, and is an underlying reason for so many failures. One thing I think this article could have touched upon is the effect of setting proper goals on budget and tailoring your business objectives to meet them. I read an interesting piece on this, though particularly oriented to internet marketing: http://blog.9thsphere.com/blog/setting-goals I don't feel like it was quite specific enough either - could you recommend some further reading? Appreciate it, and thank you in advance! -Elie Really interesting article, I think the point of having realistic goals determined by a proper timeline is often overlooked, and is an underlying reason for so many failures.

One thing I think this article could have touched upon is the effect of setting proper goals on budget and tailoring your business objectives to meet them. I read an interesting piece on this, though particularly oriented to internet marketing:
http://blog.9thsphere.com/blog/setting-goals

I don’t feel like it was quite specific enough either – could you recommend some further reading?

Appreciate it, and thank you in advance!

-Elie

]]> By: Online Marketing Strategies : Sparxoo http://www.sparxoo.com/2009/10/11/how-to-set-business-and-marketing-goals/#comment-9788 Online Marketing Strategies : Sparxoo Tue, 06 Jul 2010 15:22:24 +0000 http://sparxoo.com/?p=2865#comment-9788 [...] Setting Goals [...] [...] Setting Goals [...]

]]> By: Creative Briefs for Design Success : Sparxoo http://www.sparxoo.com/2009/10/11/how-to-set-business-and-marketing-goals/#comment-9521 Creative Briefs for Design Success : Sparxoo Mon, 19 Apr 2010 15:27:54 +0000 http://sparxoo.com/?p=2865#comment-9521 [...] What are the top 3 goals of this project?  How will success be measured?  For example, you might state that your goal is to increase [...] [...] What are the top 3 goals of this project?  How will success be measured?  For example, you might state that your goal is to increase [...]

]]> By: Writing a Business Plan : Sparxoo http://www.sparxoo.com/2009/10/11/how-to-set-business-and-marketing-goals/#comment-6661 Writing a Business Plan : Sparxoo Tue, 12 Jan 2010 15:53:54 +0000 http://sparxoo.com/?p=2865#comment-6661 [...] Setting Business Goals [...] [...] Setting Business Goals [...]

]]> By: Building a Brand : Sparxoo http://www.sparxoo.com/2009/10/11/how-to-set-business-and-marketing-goals/#comment-6634 Building a Brand : Sparxoo Tue, 12 Jan 2010 15:41:37 +0000 http://sparxoo.com/?p=2865#comment-6634 [...] Setting Goals [...] [...] Setting Goals [...]

]]> By: How to Set Business and Marketing Goals | Relevant Business Cases http://www.sparxoo.com/2009/10/11/how-to-set-business-and-marketing-goals/#comment-6514 How to Set Business and Marketing Goals | Relevant Business Cases Fri, 25 Dec 2009 03:06:39 +0000 http://sparxoo.com/?p=2865#comment-6514 [...] read more about how to set business and marketing goals, go to Sparxoo, a digital marketing, branding and business development [...] [...] read more about how to set business and marketing goals, go to Sparxoo, a digital marketing, branding and business development [...]

]]> By: How to Set Marketing Objectives | DIY Marketers http://www.sparxoo.com/2009/10/11/how-to-set-business-and-marketing-goals/#comment-6037 How to Set Marketing Objectives | DIY Marketers Tue, 13 Oct 2009 12:58:53 +0000 http://sparxoo.com/?p=2865#comment-6037 [...] Setting objectives is the only way you’re going to know to what degree you’re making progress in your business.  Make sure to take the time and energy to set objectives that will inspire you and make your marketing plan playful and fun!  Making marketing fun will make selling new customers and serving existing ones a joy! [...] [...] Setting objectives is the only way you’re going to know to what degree you’re making progress in your business.  Make sure to take the time and energy to set objectives that will inspire you and make your marketing plan playful and fun!  Making marketing fun will make selling new customers and serving existing ones a joy! [...]

]]> By: Sparxoo » Developing a Marketing Plan Strategy http://www.sparxoo.com/2009/10/11/how-to-set-business-and-marketing-goals/#comment-6035 Sparxoo » Developing a Marketing Plan Strategy Tue, 13 Oct 2009 11:36:55 +0000 http://sparxoo.com/?p=2865#comment-6035 [...] and identifying optimal market position Initially, you should determine where you want to go–what are your goals? What is sensible yet aspirational? It’s very important to be grounded in what is possible [...] [...] and identifying optimal market position Initially, you should determine where you want to go–what are your goals? What is sensible yet aspirational? It’s very important to be grounded in what is possible [...]

]]> By: Sparxoo » Marketing 101: What You Need to Know http://www.sparxoo.com/2009/10/11/how-to-set-business-and-marketing-goals/#comment-6021 Sparxoo » Marketing 101: What You Need to Know Mon, 12 Oct 2009 12:48:06 +0000 http://sparxoo.com/?p=2865#comment-6021 [...] How to Set Business and Marketing Goals — Have you ever driven through a thick fog? Though your brights are on, it’s difficult to see the person passing you, let alone five feet in font of your hood. This experience is very much like running a business without clearly defined goals. Setting business and marketing goals gives your business direction and focus. But how do you set business and marketing goals? We discuss how to make clear claims, actionable goals, be aspirational but realistic and how a timeline can help rally and motivate your team around your ambitious goals. [...] [...] How to Set Business and Marketing Goals — Have you ever driven through a thick fog? Though your brights are on, it’s difficult to see the person passing you, let alone five feet in font of your hood. This experience is very much like running a business without clearly defined goals. Setting business and marketing goals gives your business direction and focus. But how do you set business and marketing goals? We discuss how to make clear claims, actionable goals, be aspirational but realistic and how a timeline can help rally and motivate your team around your ambitious goals. [...]

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