Branding agency specializing in digital and innovation

The Archives.

22
Sep 2009
Searching for a new pair of pants at Urban Outfitters, I found myself buying a new pair of shoes instead. I bought the cheapest shoes in the store. They smelled like chemicals and looked...

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22
Sep 2009
From large, multi-national companies to small mom-and-pop stores, there is a brand for virtually any kind of business and product. As the number of brands continues to grow each day, it is becoming more...

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21
Sep 2009
Coke remains the most powerful "syrup turned secret formula" in the world. Remarkably, a small beverage company from the 1800s turned into and sustained itself as a global icon. Interbrand, which...

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21
Sep 2009
SEO is a powerful tool to increase brand visibility and presence on the web. As the Internet is now a primary source of information and goods, it only makes sense to be as visible...

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18
Sep 2009
Although the recession seems to be coming to a close, it does not seem to be good news for everyone. Blockbuster, the popular movie and game rental store, announced on Wednesday their plans to...

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17
Sep 2009
Today, selling skills are increasingly important for everyone and can provide advantage in finding jobs, partnering, and even in dating. Have you ever stopped to wonder what makes a good sales person? Is it...

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17
Sep 2009
AdBlock Plus delivers on its name: it blocks online ads. It is a plug-in I recently discovered for FireFox. As I browse the web, I take some enjoyment in zapping ads. Visa... you thought...

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16
Sep 2009
Everyone likes numbers when they go up, particularly when they yield big bonuses. When things are tough, everyone’s afraid of the numbers and the story that they might tell. Indeed, many businesses are falling...

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16
Sep 2009
JumpSnap is a jump rope without the rope. Essentially, you wiggle your wrists while jumping up and down. While doing this, you hold onto a JumpSnap—a bulky device that makes noise and tries to...

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15
Sep 2009
Increasingly, corporations across the nation are fighting to stay relevant. No longer is the newspaper (or in some cases, the company website) the "it" place for news. Corporations are battling against the negative and...

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