Branding agency specializing in digital and innovation

The Archives.

30
Sep 2009
We believe The Daily Beast is tomorrow’s digital leader: a smart, edgy, fearless site that appeals to a young, tech savvy audience. At Sparxoo, we are big fans of the Daily Beast’s fresh approach...

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30
Sep 2009
If the 80-90s were marked by overt capitalism and indiscreet pursuit of wealth, the recession of 2008-09 marks a millennial shift to a new, more humble and deliberate form of business. While “owning it”...

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29
Sep 2009
This paper disco animation video is fantastic. From a conceptual and craftsmanship perspective, this short gets an A+. Not only is it fun to watch, it’s awe-inspiring because the amount of time that went...

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29
Sep 2009
In the digital age, reciprocity has never been more essential and evident than in the development of communities. Whether it's digging a friend's story, introducing a colleague on LinkedIn or adding a link to...

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28
Sep 2009
Never before have so many tools been available to analyze and clarify digital influence. The 2009 Digital Influence in News and Politics Report leverages these tools to measure the influence of those best-in-class media...

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28
Sep 2009
2009 has been a major struggle for old media. There have been 11 significant newspaper bankruptcy filings this year, including owners of the LA Times, Chicago Tribune, Philadelphia Inquirer, Star Tribune of Minneapolis, and...

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24
Sep 2009
Just a few months ago, news broke of publishing powerhouse Condé Nast’s decision to bring in an outside consulting firm to evaluate operating procedures and make business more efficient. In February, it was reported...

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24
Sep 2009
Google has dominated the last five years through the surge in popularity and use of its money-making search machine. Marketers have focused online search efforts on ROI opportunity of Google's paid search. We all...

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23
Sep 2009
As a thank you for taking care of our bunny rabbit, my girlfriend wanted to buy my parents a gift. My girlfriend, her mother and I found this cute local shop in a quaint...

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22
Sep 2009
Finding a job in a down economy can seem overwhelming, endless and discouraging. As opposed to the last major economic downturn, job seekers can tap into peer and employment networks using social media. Not...

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