Comments on: Luxury Trend: Accessible Gold Standard http://www.sparxoo.com/2009/08/18/luxury-trend-accessible-gold-standard/ Branding Agency specializing in innovation and digital Wed, 18 Apr 2012 16:15:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sparxoo » 2009 Luxury Industry Trends http://www.sparxoo.com/2009/08/18/luxury-trend-accessible-gold-standard/#comment-6134 Sparxoo » 2009 Luxury Industry Trends Wed, 28 Oct 2009 00:15:25 +0000 http://sparxoo.com/?p=2203#comment-6134 [...] Luxury Trend: Accessible Gold Standard – This trend is all about the importance of outstanding service and value. These two concepts govern those brands who aspire to be outstanding while still accessible. We explore how Saks Fifth Avenue delivers outstanding service and Jimmy Choo introduces himself into a new market. [...] [...] Luxury Trend: Accessible Gold Standard – This trend is all about the importance of outstanding service and value. These two concepts govern those brands who aspire to be outstanding while still accessible. We explore how Saks Fifth Avenue delivers outstanding service and Jimmy Choo introduces himself into a new market. [...]

]]> By: Sparxoo » Luxury Debate: Generational Gap in Luxury http://www.sparxoo.com/2009/08/18/luxury-trend-accessible-gold-standard/#comment-5528 Sparxoo » Luxury Debate: Generational Gap in Luxury Thu, 03 Sep 2009 12:07:27 +0000 http://sparxoo.com/?p=2203#comment-5528 [...] should continue to focus on quality. We are in a transitional age where the balance between the gold standard of quality is countered by the demand of a younger generation to participate in meaningful community [...] [...] should continue to focus on quality. We are in a transitional age where the balance between the gold standard of quality is countered by the demand of a younger generation to participate in meaningful community [...]

]]> By: Macala Wright http://www.sparxoo.com/2009/08/18/luxury-trend-accessible-gold-standard/#comment-5356 Macala Wright Tue, 18 Aug 2009 20:09:09 +0000 http://sparxoo.com/?p=2203#comment-5356 Jimmy Choo will be the most successful partnership for H&M by far. As an avid Choo shoe lover and collector, I publicly admit (here on this blog) that I'll be waiting in line to by several pairs in my size. Saks 5th Avenue isn't the only company to host private trunk shows for its best customers, Neiman Marcus and other retailers do the same. Though I think Nordstrom still wins in customer service. Something I'd like to add: private events for a store's best customers. The events aren't just for the richest customers, they're for the most loyal, dedicated customers. Private events and shows generate $40 to $50,000 in sales (WWD). I think they're a smart marketing move, connecting with your core customer and a chance to ask them what they're looking for. Jimmy Choo will be the most successful partnership for H&M by far. As an avid Choo shoe lover and collector, I publicly admit (here on this blog) that I’ll be waiting in line to by several pairs in my size.

Saks 5th Avenue isn’t the only company to host private trunk shows for its best customers, Neiman Marcus and other retailers do the same. Though I think Nordstrom still wins in customer service.

Something I’d like to add: private events for a store’s best customers. The events aren’t just for the richest customers, they’re for the most loyal, dedicated customers. Private events and shows generate $40 to $50,000 in sales (WWD). I think they’re a smart marketing move, connecting with your core customer and a chance to ask them what they’re looking for.

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