Ever wonder how to capture a Gen Y'er in their natural habitat? Or, curious about how much influence Gen Y carries? This week we share entertaining, yet informative videos that explore the up-and-coming generation.
We...
If you perform a Google search on any big company’s name with the word Facebook at the end, chances are the top result will be the company’s own official Facebook page. The same goes...
As one of the most pervasive trends in luxury, Tradition 2.0 is about revamping and re-imagining luxury. Instead of starting from the drawing board, purveyors of luxury have found success in creating new products,...
Sparxoo had a chance to speak with Jared Koch, the founder of Clean Plates—a healthy, sustainability focused NYC restaurant and education guide. Jared Koch, a nutrition and wellness coach, was inspired by his clients'...
In a time when brown bags have, in some areas, replaced the iconic Tiffany blue and Hermes orange, green luxury can curb the guilt some affluent shoppers and travelers face when spending large. Some...
The paradigm is shifting and the call for innovative entrepreneurs to usher in a new era of change is here and now. As the unemployment rate increases and job postings shore-up, a new legion...
Book publishers do not always develop a website for every new release. Meaning, the task is sometimes shouldered by the author. Though online stores, such as Amazon.com, sell the book, your website needs to...
Social media is no doubt a revolutionary technology. It allows users to get to the root of an issue, a trend, or an opinion to make thoughtful decisions via user-generated content. But with all...
What started as a conversation item in small pockets across the country is spreading like wildfire throughout the nation. No longer is a social mission a nice-to-have business item; it is a declaration of...
In this transformational time, many brands are suffering, while a select few are flourishing. Within the walls of luxury, there is an ongoing debate on whether to develop collections or hero items—opposite poles of...