Just as Rowling, Lucas and Tolkien built worlds for their readers, CEOs and managers too have a responsibility to build a world for their employees—although not one of fantasy, of course. The culture and...
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Branding agency specializing in digital and innovation
The Archives.
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Jul 2009Why incorporate a social cause into your brand? You might have seen cookies for cancer, wristbands, red computers, "organic" shoes and countless other consumer products sponsoring social initiatives. Cause-driven business has transformed our market...
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Jul 2009As we move forward, it's critical we do better than the generation before us. It is the compassionate human spirit that will preserve nature's beauty and mend our tattered social fabric. We have...
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Jul 2009In today's recession it seems that the saying "nothing ventured, nothing gained" could be re-written as "nothing ventured, nothing lost." But is that really true? In the long-run, is there a safe...
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Jul 2009Entrepreneurs, and especially pioneers, often travel unknown roads. During the journey, we face opportunities and challenges in pursuit of meaningful rewards. During good times, the rewards take center stage, and we are...
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Jul 2009The unique element Google is infusing into their new operating system is collaboration. Collaborative intelligence (CQ, like IQ) combines the individual intelligence of many practitioners to create or enhance a new product or service....
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Jul 2009Consumer conversation and engagement are increasing in value as a new era in marketing emerges. Consumers are empowered to be their own Private Eyes--dig deep to find true value via reviews, free reports and...
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Jul 2009They’ve been called the captains of industry; masters of the universe; the movers, shakers and policy makers. Masters need no introduction. They are the Steve Jobs, Colin Powells, TIME 100s of the world. They...
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Jul 2009As entrepreneurs and industry leaders adapt to the digital world, innovation is central to success. To illustrate innovation and entrepreneurship in the tech sector, we’ve selected ten companies across five categories that have secured...
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Jul 2009After visiting Amazon.com, doesn't the homepage start to recommend books you'd actually buy? The same goes for a YouTube user. As your browsing history accumulates, Amazon and YouTube sifts through their mountains of data...
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