http://www.sparxoo.com/2009/07/28/how-to-incorporate-a-social-mission-into-your-business/ Branding Agency specializing in innovation and digital Wed, 18 Apr 2012 16:15:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.sparxoo.com/2009/07/28/how-to-incorporate-a-social-mission-into-your-business/#comment-6616 An Introduction to Social Cause : Sparxoo Tue, 12 Jan 2010 15:28:57 +0000 http://sparxoo.com/?p=1900#comment-6616 [...] How to Incorporate a Social Mission – There are many ways to incorporate a social mission into your business. For existing companies, it’s about finding a passion point that has meaning to your team and is relevant to your product / service. Some companies take baby steps. For example, Ruby Tuesday checks off the social cause box by adding a “cause cookie” to their menu. A portion of cookie purchase goes to a charity. This social cause footnote might show Ruby Tuesdays doing something, does not demonstrate a profound passion for change. Serious social passion can be found in social entrepreneurs. Serial social entrepreneurs are stretching their creativity and business savvy to fully integrate social cause into the business model. TOMS Shoes, for instance, donates a pair of shoes to a person without, for every pair sold. Their success is a testament to the power of cause-driven business and its influence on purchase behavior. [...] [...] How to Incorporate a Social Mission – There are many ways to incorporate a social mission into your business. For existing companies, it’s about finding a passion point that has meaning to your team and is relevant to your product / service. Some companies take baby steps. For example, Ruby Tuesday checks off the social cause box by adding a “cause cookie” to their menu. A portion of cookie purchase goes to a charity. This social cause footnote might show Ruby Tuesdays doing something, does not demonstrate a profound passion for change. Serious social passion can be found in social entrepreneurs. Serial social entrepreneurs are stretching their creativity and business savvy to fully integrate social cause into the business model. TOMS Shoes, for instance, donates a pair of shoes to a person without, for every pair sold. Their success is a testament to the power of cause-driven business and its influence on purchase behavior. [...]

]]> http://www.sparxoo.com/2009/07/28/how-to-incorporate-a-social-mission-into-your-business/#comment-5354 Twitted by WesternUnion Tue, 18 Aug 2009 14:43:39 +0000 http://sparxoo.com/?p=1900#comment-5354 [...] This post was Twitted by WesternUnion [...] [...] This post was Twitted by WesternUnion [...]

]]> http://www.sparxoo.com/2009/07/28/how-to-incorporate-a-social-mission-into-your-business/#comment-5119 Anne McCrady Wed, 05 Aug 2009 13:21:01 +0000 http://sparxoo.com/?p=1900#comment-5119 Great post! I have long written and spoken about how non-profit and corporate groups can strengthen brand loyalty and morale by aligning their mission with some Greater Good. Corporate Social Responsibility is essential in these times, and it can be leveraged by communicating a connection to other efforts and a wider vision of global social investment. Great post! I have long written and spoken about how non-profit and corporate groups can strengthen brand loyalty and morale by aligning their mission with some Greater Good. Corporate Social Responsibility is essential in these times, and it can be leveraged by communicating a connection to other efforts and a wider vision of global social investment.

]]> http://www.sparxoo.com/2009/07/28/how-to-incorporate-a-social-mission-into-your-business/#comment-4637 How to Incorporate a Social Mission into your Business | Business Articles Tue, 28 Jul 2009 12:59:06 +0000 http://sparxoo.com/?p=1900#comment-4637 [...] read more about how to incorporate a social mission into your business, go to Sparxoo, a digital marketing, branding and business development [...] [...] read more about how to incorporate a social mission into your business, go to Sparxoo, a digital marketing, branding and business development [...]

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