If you were to type “social networking sites” into Google, you would get about 65,400,000 results. For business owners seeking to make an impact in the digital world, the strategies are seemingly endless. What...
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Branding agency specializing in digital and innovation
The Archives.
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Jun 2009Generation Y has been estimated to include around 70 million tweens, teens, and twentysomethings—far greater in number than Generation X. There are a select handful of influencers—leveraging new technologies coupled with profound compassion—sparking new...
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Jun 2009For most nations, the barrier to gaming is price. With each major gaming console well over the $200 mark, and games ranging from $20 to $80, game-play has been popularized of developed countries. But...
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Jun 2009As business builders and brand developers, we enjoy learning from Seth Godin. I found his recent blog post on the importance of sowing a startup seed and harvesting the crop to be...
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Jun 2009Fitting more into less is the guiding principle of the technology evolution. With accelerometer and multi-touch technology, users can have a multi-sensorial gaming experience. For example, bowling is not limited to physical A/B buttons....
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Jun 2009Brands are finding their loud, flashy messages are falling upon deaf ears—particularly with younger generations. Bigger, louder, flashier is simplistic, narrow-minded and an ineffective way of delivering your message. Smart, intelligent, different, catchy...
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Jun 2009Consumers are bombarded with more messages than ever before. Refining and clarifying your target segment is becoming evermore important as mass-messages are falling upon deaf ears. Specific, tailored and relevant messages, combined with consumer...
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Jun 2009Social media is a great platform for spreading information and sharing ideas across a far-reaching network of users. For those who suffer negative buzz from social media, the first instinct may be to exert...
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Jun 2009The goal of market positioning is to find the ideal opportunity in the market based on customer needs, market forces and financial and strategic considerations. Once you find that market opportunity, further develop your...
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Jun 2009Why does Google sit on Cloud 9? Cloud computing might have something to do with it. The cloud is the next generation of how we compute. The use of hard disk space is being...
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