Emerging Trends: Private Eye


Magnifying the Truth

By Ethan Lyon, Senior Writer

Drilling down. That’s what this trend is all about. It’s getting to the core of what truly matters–pushing stereotypes aside and finding the truth. As we face challenging times, we are our personal gumshoe. We need to follow the clues and rely on the cold-hard facts to find out what is real and whom we can trust.

Breaking down Stereotypes—Stereotypes are like safety blankets in the middle of the night–they provide warmth and give us the feeling of security. But as we continue to face difficult times, reality is ripping that security blanket from us and making us confront our fears. We are shedding our preconceived notions about what we think others can do to find out what they can do, as we seek to maximize everyone’s potential.
Aspiration VS Perspiration, Idealism VS Realism—Big, grand ideas that floated in the clouds were once a sought-after company promise. The sky-is-the-limit kind of thinking has taken a back seat as we fight to balance our budgets. Sweat, hard work and numbers are becoming increasingly important as we struggle to sustain business.

Donald Trump—Yes, Trump Entertainment has filed Chapter 11. A contributing factor to Trump Entertainment’s bankruptcy was the aspirational image synonymous with the flamboyant spending playboy Donald Trump. In times where perspiration and realism outweighs aspiration and idealism, it is no surprise Trump Entertainment has made the plunge yet again.
Timothy Geithner—Treasury Secretary Timothy Geithner learned a valuable lesson when he tried to shoot the moon with the announcement of the bailout package. Why? Again, Geithner was talking from a cloud, not face-to-face. His bailout was no silver bullet and investors caught-on, causing the DOW to plummet 381.99 points, or 4.6 percent.

Key Words
Hard Work, Truth, Realism

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Sparxoo » Top 5 Social Cause Trends

[…] Blogging for a cause is one approach organizations and change-agents pursue to deliver updates and perspective. Change.org is a great resource for social cause blogging. Emily Gertz from Change.org’s Stop Global Warming blog introspectively ponders aid programs impact on people and the environment and other related topics. This honest examination makes the cause more transparent and spurs engaging conversation within cause-related communities. Another way transparency is impacting social cause is through a company called Charity Navigator. Charity Navigator is an organization that evaluates nonprofits. If you’re curious about how your money is being spent, the nonprofit evaluator is a valuable resource. Charity Navigator is a part of a larger transparency trend, where each philanthropist has the tools to be their own Private Eye. […]

Case Study: Kiva : Sparxoo

[…] Private Eye — Kiva speaks in numbers. Whether it’s an “impact scrollbar” or an entire Kiva data application, the microfinancing site aims to help users understand the real, tangible impact of the Kiva community. […]


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