Savvy executives will find ways to take advantage of available talent to push their business forward. If you don’t want to commit to hiring someone full-time, why not explore alternatives. Interns, freelancers,...
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Branding agency specializing in digital and innovation
The Archives.
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May 200927
May 2009While there are many ways to harness the power of segmentation, one of the broadest and most valuable applications is for designing your marketing strategy – a strategy that clearly defines who you’re targeting,...
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May 2009Today, Barack Obama nominated appeals court judge Sonia Sotomayor for the Supreme Court. If confirmed, she would become the third woman and first hispanic to serve on the Supreme Court. At a...
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May 2009You need to treat friends differently at every step along the way. First, don't confuse the moments you're supporting them or connecting with them with the moments when you are doing business. Second, understand...
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May 2009Implementing segmentation has many benefits to a company. After segmenting the market, a customer needs and wants can be identified more effectively, communication with these customers improves, opportunities for growth and innovation are...
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May 2009Have you noticed that there are pieces of technology that should be wildly popular, but they become overly complex so the soccer moms never seem to quite transition over to them? Interestingly, this...
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May 2009Tonight's American Idol victory by acoustic teen heart throb, Kris Allen, is a significant milestone amidst a groundswell of change. Yes, Kris Allen's ballot box resembled that of Barack Obama's 69 million votes...
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May 2009Remember your college days? You had at least five hours of class time, a part time job, six hours of homework, plus the clubs you were in, not to mention the two you served...
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May 2009According to an Aon Survey of 8,000 employees of various public and private employers, both salaried and hourly workers are finding ways to use Web 2.0 (social) media at work, for work purposes. The...
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May 2009At Sparxoo, we have an agile team is creatively stretching into new territory. We have tried several collaborative tools to collaborate on projects, but few have stuck. In this week’s top five, we will...
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